Underwood International College

Profile

Jaehyeon Jeong is an assistant professor at the Graduate School of Communication & Arts, Yonsei University. Prior to joining Yonsei University, he had taught at different institutions, including San Jose State University, University of Utah Asia Campus, and Temple University, and Konkuk University. He obtained his bachelor’s degree in Anthropology from Seoul National University, master’s degrees in Visual Communication and in Media, Culture, and Communication from Yonsei University and New York University, respectively, and doctoral degree in Mass Media and Communication from Temple University. He is the author of A Critique of Korean Cartoonist, Bongsung Park (2019) and Korean Food and the Korean Nation (2020), as well as the co-editor of Communicating Food in Korea (2021) and The Making of a Smart City in Korea (2023). He has also published multiple peer-reviewed journal articles, book chapters, and online essays on media globalization, media representation, cultural governance, culture industry, diasporic identity, nationalism, etc. 

Education

Ph.D. in Mass Media and Communication, Temple University, 2018
M.A. in Media, Culture, and Communication, New York University, 2009
M.A. in Visual Communication, Yonsei University, 2006
B.A. in Anthropology, Seoul National University, 2001

Courses and Current Research Areas

Courses taught at Yonsei
Research Methods in Cultural Mediation
Critical Studies of Visual Images
Media and society
Understanding transmedia storytelling
Research seminar for masters thesis in cultural mediation

Current research areas
critical cultural studies, media industry studies, cultural intermediaries, global communication, discourse analysis, diaspora studies, visual communication, national identity, visual communication, food studies/comics studies

Selected Publications

Books:

• Lee, H., Jeong, J., & Oh, J. (Eds.). (2023). The making of a smart city in Korea: The quest for e-Seoul. Lanham, MD: Lexington Books.
• Jeong, J., & Oh, J. (Eds.). (2021). Communicating food in Korea. Lanham, MD: Lexington Books.
• Jeong, J. (2020). Korean food television and the Korean nation. Lanham, MD: Lexington Books.
• Jeong, J. (2019). 한국만화/웹툰총서: 박봉성평론 [Understanding Korean comics/webtoons: A critique of Korean cartoonist, Bongsung Park]. Seoul: Communication Books.

Articles:

• Jeong, J. (2022). Nihonjin after 3/11: The construction of Japaneseness at times of national crisis. Continuum: Journal of Media & Cultural Studies, 37(1), 1-18.
• Jeong, J. (2020). Webtoons go viral?: The globalization processes of Korean digital comics. Korea Journal, 60(1), 71-99.
• Jeong, J. (2019). Taste of Korea: Governmental discourse on national cuisine and its articulation of nation-ness. Ewha Journal of Social Sciences, 35(1), 153-186.
• Jeong, J. (2017). Genre hybridity as the scheme of the Korean comics industry. International Journal of Comic Art, 19(1), 290-308.

Book Chapters:

• Jeong, J. (2023). First time in Korea?: The mediation of strangeness through food practices. In Y. Kim (Ed.), Introducing Korean popular culture (pp. 278-288). London and New York: Routledge.
• Lee, H., Jeong, J., & Oh, J. (2023). Introduction. In H. Lee, J. Jeong & J. Oh (Eds.), The making of a smart city in Korea: The quest for e-Seoul (pp. 1-11). Lanham, MD: Lexington Books.
• Jeong, J., & Oh, J. (2021). Introduction. In J. Jeong & J. Oh (Eds.), Communicating food in Korea (pp. 1-10). Lanham, MD: Lexington Books.
• Jeong, J. (2019). Homeland in the kitchen: The intersection of food and diasporic identity. In E. Han, M. Han & J. Lee (Eds.), Korean diaspora across the world: Homeland in history, memory, imagination, media and reality (pp. 73-94). Lanham, MD: Lexington Books.