Underwood International College

Assistant Professor in Clothing & Textiles

Profile

Hongjoo Woo is an Assistant Professor in the Department of Clothing & Textiles at Yonsei University. She has received M.S. and Ph.D. in Consumer, Apparel, and Retail Studies with Minor in Research Methodology at the University of North Carolina at Greensboro, USA, and B.S. in Clothing & Textiles and Communication Studies (Dual Major) at Yonsei University. Prior to joining Yonsei, she was an Assistant Professor at Auburn University, USA. Her research is centered on strategic approaches to fashion business management, such as international retailing, cross-cultural consumer behavior, and corporate social responsibility management for fashion business.  Her research has been published at International Marketing Review, Business Ethics: A European Review, Journal of Retailing and Consumer Services, Journal of Product and Brand Management, etc.

Education

Ph.D., University of North Carolina at Greensboro

M.S., University of North Carolina at Greensboro

B.S., Yonsei University

Courses and Current Research Areas

Undergraduate: Fashion Innovation & Entrepreneurship, Fashion Products & International Trade

Graduate: Advanced Research in Global Fashion Business, CSR Research in Fashion Business, Fashion Technology & Analytics Research