Underwood International College

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Techno-Art Division (TAD)

Techno-Art Division (TAD) was founded to pioneer new interdisciplinary undergraduate program that brings together instruction in Design, Culture, Technology, and Management. The division’s goal is to educate global leaders who will translate creativity into innovation by conceptualizing, designing, and managing new products and services for innovative user experience and value creation based on Information & Communication Technology (ICT). TAD also aims to educate students in creative leadership and entrepreneurship so they become experts in the convergence and integration. TAD students acquire the managerial skills that will allow them to become creative innovators in design, culture, and technology. TAD currently offers three different majors: Information and Interaction Design (IID), Creative Technology Management, and Culture and Design Management.


The curriculum of CDM major is divided into three sub-programs. The first is a program that cultivates Arts and Humanities ability related to creating and planning original cultural contents. Students in this program can build a solid basis for creative thinking and conceptualization. The second is Design and Technology for delivering concrete products or services. Students will be equipped with lifelong design and technical skills that transform their imagination into reality. The third program is Management for the ability to plan, implement, and evaluate cultural products and design businesses. Students can obtain practical knowledge and hands on experiences to become professional leaders.

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